Request for Proposals: PR, Branding, Marketing and Website Services

MassCEC is undertaking this branding, PR, and website initiative to raise its profile to be the Commonwealth’s voice on climate and clean energy – particularly to communicate the progress and many successes to celebrate on this front.

MassCEC’s first goal is for people both in and outside the Commonwealth to recognize Massachusetts as the climate innovation lab for the world. MassCEC’s second goal is to ensure widespread awareness of MassCEC among every resident in Massachusetts, to help citizens understand how they can get involved in home electrification, join the clean energy workforce, and/or participate in climate action, as MassCEC believes every resident in the Commonwealth can benefit from the clean energy revolution.

This RFP is divided into four (4) scopes. Firms can apply for one or any combination of the scopes. Preference will be given to firms that can successfully cover multiple scopes. Integrated Marketing Agencies are strongly encouraged to apply. Firms that specialize in public relations, branding, marketing, advertising, or web design and hosting are encouraged to apply independently or in partnership with another firm(s) that provide services in one of the other scopes.

• Scope 1: Public Relations Services
• Scope 2: Brand Refresh
• Scope 3: Website Re-Design
• Scope 4: Marketing and Web Services